(+372) 666 7661
hello@neway.ee
Fortuuna 35, Tartu, Estonia
Sauga Fishing Village
${ ___('project_info') }
Branding
Digital
Sauga — breathing new life into the culture of fishing
Sauga Fishing Village is a small village in Estonia that embodiesa harmonious coexistence with nature. There life revolves around the rhythms of the waves and the bounty of the sea sustains both livelihoods and a deep-rooted sense of belonging. Family members have been involved in fishing and seafaring for generations. Nowadays locals uphold age-old traditions passed down through generations and breathe new life into the culture of fishing.
In their recent years of activity, Sauga has been awarded the Green Key label: An internationally renowned eco-label for tourism businesses, acknowledging companies that follow sustainable development principles in their operations. Under the Your Green Holiday label, they offer services perfect for those who value sustainable holidays and wish to contribute to a cleaner environment, such as trash fishing — catching “treasures” that don’t belong in the wild, thus leaving greener rivers behind.
Sauga was listed in National Geographic Traveller (UK) as one of the places in Europe for alternative winter experiences with ice fishing. The future for Sauga holds building new bridges between past and present as they bring in more old sailing and marine vessels, restoring them and introducing them to younger generations by creating an on-site musem with various hands-on workshops.
Our part:
- Research and insights
- Brand concept
- Brand strategy
- Brand identity
- Creative strategy
- Art direction
- Logo design
- Graphic design
- Illustrations
- Website design
- Website development
NOMINEE
Rebranding
NOMINEE
Logomark and Logotype
SILVER
Illustration
NOMINEE
Illustration
NOMINEE
Brand Identity
BRONZE
Corporate Illustration
NOMINEE
Design & Graft
NOMINEE
Web Design
NOMINEE
Brand Digital Design
NOMINEE
Illustration
Image: Private collection (Sauga kaluriküla)
The captains of Sauga
Family members of Sauga Fishing Village have been involved in fishing and seafaring for generations. The new logo draws inspiration from its former design, keeping the rugged charm of Sauga’s old captain, and adding a touch of vintage lure boxes. The result is an emblem with a nostalgic feel, featuring a crafted illustration of the seasoned captain.
The captain's stoic demeanour, worn hat, pipe, and windswept beard evoke tales of seafaring adventures, while vintage typography adds a timeless elegance. Dark green reminiscent of rolling rivers along with reds of buoys and old boatsheds infuse the logo with a sense of heritage.
The spirit of seafaring and the wisdom of the old captain converge in a timeless journey of exploration and wonder, beckoning adventurers and nostalgic souls alike to embark on a voyage of discovery.
A modern take on traditions
The branding seeks to encapsulate the timeless allure and rustic charm of Sauga traditional fishing village. Inspired by the symbiotic relationship between the community and the sea, the brand evokes a sense of authenticity and nostalgia. Warm, earthy tones reminiscent of weathered wood and sun-kissed shores dominate the colour palette, while typography reflects the balance between heritage and modernity.
Custom made linocut illustrations add a whimsical touch and honour age-old traditions. The brand narrative of Sauga Fishing Village celebrates the rich tapestry of coastal life, inviting people to embrace a more connected existence rooted in tradition and community.
Image: Rivo Kingi
Photos and videos of Sauga by Kaur Kasemaa and Rivo Kingi
Visit Sauga webpage
Featured
AWARDED
-
AWARDED
-
AWARDED
-
Taju
AWARDED
-
AWARDED
-
AWARDED
-
Due Volte
Don't miss out, join our newsletter
We'd love for you to be among the first to hear about our latest projects and exciting activities!
Subscribe to our newsletter
We reccomend you to join our newsletter to be the first to know about our new projects and activities.
Let’s talk and start a project
We’re always open for a chat, so get in touch to find out how we can help.
(+372) 666 7661
Contact us! We bring growth-oriented changes to life
We’re always open for a chat, so get in touch to find out how we can help.
Let’s talk & start a project