Estonian Sports and Olympic Museum


New brand identity and exhibition design

The Estonian Sports and Olympic Museum is an attractive experience museum, where all sports fans have the opportunity to put their hands up and feel like a winner. Europe's most modern sports experience center offers the joy of discovery for the whole family!

What we did:
Research and insights
Brand identity
Experience design
Art direction
Logo design
Brand guidelines
Graphic design
Motion design
Exhibition design
Interior design
Wayfinding design
Website design
Website development

    Awards and recognitions

    Environment design

    Siim Randoja

    Eesti Spordi- ja Olümpiamuuseum, direktor

    The Story on Estonian Sport

    Estonian Sports and Olympic Museum’s new permanent exhibition „The Story of Estonian Sport“ takes you on a trip across the history of sports in Estonia. It tells you a story of a small speck of land and colossal wins. It tells a story of the glitter of gold medals but also of the dark shadows of foul play. But most of all we hope this exhibition inspires our visitors to write their own pages in the grand story of sport.

    The exhibition features loads of interesting and never-before seen audio, video and photo materials and has numerous interactive attractions such as:

    • Virtual reality experience where Estonian sports stars introduce some of our most legendary sports arenas
    • Interactive basketball corner where you one play either in front of hostile away fans or supportive home fans
    • Super-realistic rally simulator where you drive on some of the most legendary rally courses on some iconic cars
    • 1980s retro room which takes you on a time travel back to a sports fans' living room from Soviet Estonia
    • Sports commentator's booth where one can be a co-commentator for one of Estonia's most legendary sports commentators Tarmo Tiisler
    • Historical gym where you can find a punching bag, climbing ropes, vault and even a pommel horse
    • Reaction training wall where people can challenge their friends to find out who has the fastest hands and coordination
    • Press room simulator where one can try how it feels to give a press conference under the flashing lights of paparazzi
    • Bobsleigh where one can try what it feels like to ride down an icy track at 100 km/h

    Photos: Jan Henrik Pärnik / Estonian Sports and Olympic Museum
    Video: Jan Henrik Pärnik & Jopp Creative