EAP2022

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Branding

A breath of fresh air

Eesti Arstide Päevad (EAP) is the largest annual doctors' conference in Estonia which has been organised by the Estonian Medical Association since 1994. It marks the unanimous will of Estonian doctors to share experience and act together as one, no matter the generation or field of expertise. In 2020, this tradition was forced to a halt.

Dealing with the COVID-19 pandemic has been difficult and stressful for many people, but the ones most affected are doctors, medics and medical personnel amidst the chaos our world fell into. This year's EAP2022 marked a breath of fresh air at last and a chance to begin anew. The two-day event in spring-cloaked Tartu was a chance to meet each other again, share experience and knowledge, but most of all — to simply enjoy having a good time together.

SILVER Graphic and Media Design

A blossoming visual identity

We collaborated with the Estonian Medical Association to give this joyous event a solid, yet playful visual identity. Our goal was to create a look that celebrates life, laughter and relieves the doctors from the heavy burden of the pandemic, even if just for mere moments.

The core of the identity consists of abstract illustrations which represent both mental and physical health alongside medical instruments. They stem from the idea that you need to keep all of them in harmonious balance in order to live a healthy and vigorous life. Gritty texture combined with gradients became a visual representation of passing pain and fading hardships, much as winter turns into spring and life begins anew, which laid the foundation to the identity's blossoming colour palette.