We create strong brands and exceptional experiences

Strategy

We design business models, which are adaptable and open for change, growth and development.

Branding

We create strong brands, which affect people and field leaders and include concept, name, identity, story, messages and communication.

Design

Graphic design, user experience design (UX), user interface design (UI), product design, environment design, infographics, wayfinding and internal architecture.

Product Design

We design products that are convenient, beautiful and thought-out in detail. These are product that people actually need and buy.

Service Design

We design services which offer fantastic experience in every touchpoint. They are loved and recommended by customers.

Digital Solutions

Digital brand experience, web design, user experience design (UX), user interface design (UI), software development. Websites, campaign pages, digital screens, navigation screens.

E-commerce

Complete solutions, including strategy, business model design, user experience design (UX), user interface design (UI), automation, interfaces, development work, licencing, digital marketing.

How we do that?

Our 6-step process “The Neway Way” has shaped out in last 12+ years. This has been designed in order to create meaningful brands and achieve valuable business results. With every project, we bring changes to life that are aimed at growth.

01 Start

Every beginning is special and gives you the opportunity to create something extraordinary and lasting. The first steps in collaboration are very important – creating good chemistry and understanding each other.

meeting key people / project roadmap / understanding of ambitions and goals

02 Understanding

In this phase, we lay the strategic foundation of the project. We put ourselves into clients’ and consumers’ shoes. To understand the service and the product, we have worked in over 80 different positions, including chefs, waiters, beekeepers and couriers.

audit / surveys / polls / tracking / interviews with key persons / strategic workshops / competitor analysis / field analysis

03 Define

We define the brand, product and service. We make things simple, clear, comfortable and pleasant.

customer journey / touchpoint mapping / personalities / service design workshops / concept development / service and product prototypes / design management / consultation

04 Creative Work

We create a world of brand and identity that results in a unique and cohesive brand that is comprehensive and works everywhere.

brand story / brand architecture / brand identity system / creative sprints / brand name / brand “what if” research / brand “voice of tone” principles / creative management

05 Execution

We create a brand at every touchpoint. We design, develop and produce.

brand visual identity / logo / packaging design / environmental design / user experience design (UI) / user experience design (UX) / homepage / e-store / messages / branding guide / toolbox

06 Launch

We bring the brand to the market.

launch event / agency and partner briefing / team workshops and training / performance testing and analysis