Service design and design thinking
Branding
Brand name, logo, story, visual identity, concept and strategy.
Design
Graphic design, product design, web design, UI/UX design, environment design and design management.
Service design
Customer mapping and touchpoints, experience design, service and product prototyping, design management, workshops and consulting.
Digital
products
Websites
User Experience Design (UX), User Interface Design (UI), web development, analytics, project management
E-commerce
E-shops, payment systems, Woocommerce, Magento
Our work process “The Neway Way”
01 Start
Every beginning is special and gives you the opportunity to create something extraordinary and lasting. The first steps in collaboration are very important – creating good chemistry and understanding each other.
Meeting key people / project roadmap / understanding of ambitions and goals
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02 Understanding
In this phase, we lay the strategic foundation of the project. We put ourselves into clients’ and consumers’ shoes. To understand the service and the product, we have worked in over 80 different positions, including chefs, waiters, beekeepers and couriers.
audit / surveys / polls / tracking / interviews with key persons / strategic workshops / competitor analysis / field analysis
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03 Define
We define the brand, product and service. We make things simple, clear, comfortable and pleasant.
customer journey / touchpoint mapping / personalities / service design workshops / concept development / service and product prototypes / design management / consultation
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04 Creative work
We create a world of brand and identity that results in a unique and cohesive brand that is comprehensive and works everywhere.
brand story / brand architecture / brand identity system / creative sprints / brand name / brand “what if” research / brand “voice of tone” principles / creative management
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05 Execution
We create a brand at every touchpoint. We design, develop and produce.
brand visual identity / logo / packaging design / environmental design / UI design / UX design / homepage / e-store / messages / branding guide / toolbox
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06 Launch
We bring the brand to the market.
launch event / agency and partner briefing / team workshops and training / performance testing and analysis
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