Olerex

Olerex
Olerex
  • category:
  • branding
  • design

Rebranding, petrol station design, Estonian fuel company concept, designs and much more. We made 10 000+ design files.

In five years, we have designed everything for Olerex that you could create for a petrol station chain, in total over 10,000 design files.

We have worked out the design of petrol stations which is still in use today, carried out rebranding, designed icons and graphics, designed their advertising materials and led their marketing, branding and design processes.

Olerex is one of the biggest fuel retailers in Estonia and offers customer service in over 95 petrol stations across Estonia. The company’s capital base is 100% Estonian and offers jobs to over 800 Estonians. The earned profits remain in Estonia and in large parts, it is invested back in making the future more comfortable for all of us.

Our work:

  • rebranding
  • fuel stations concept
  • brand concept
  • service design
  • fuel station exterior and interior design
  • graphical designa
  • ads
  • icons and illustrations
  • marketing management
  • brand and design processes

How do we work?

  • Our 6-step process (read more) has shaped out in last 12 years. This has been designed in order to create meaningful brands and achieve valuable business results. With every project, we bring changes to life that are growth-oriented.
  • We have a very good group of people in the team, each with strong skills. We work hard and smart.
  • We get to know our client. We look at your product, service, brand, target audience and culture that influences you. We always look outside the industry as well in order to find new opportunities.
  • We enter each project without any preconceptions. We come into each project with clear mind, dive into the company and look at it from different angles. We then move forward together.
  • We don’t create assumptions. We ask questions: who are we talking to? What do they care about? Why are you doing what you are doing? We don’t follow traditions.
  • We make complicated challenges simpler by being open to changes. We do it in collaboration.
  • We are results and success-oriented. We go further in order to achieve results that we can all be proud of.